UX Research

Empowering Design with Intelligent Research

Leverage comprehensive UX research enhanced by AI analytics to create intuitive and impactful user experiences for the data-centric world.

[Introduction]

Uncover User Realities with AI-Enhanced UX Research

UX Research, augmented by AI, reveals deep user insights—needs, behaviors, and motivations—forming the bedrock of impactful design. Whether launching new products or refining existing ones, our data-driven approach ensures alignment with your business goals.

AI-Driven
Opportunity Discovery

Gain fresh, data-backed perspectives to inspire innovation.

Maximize Success
with Predictive Analytics

Reduce uncertainties with AI-powered market readiness assessments.

Delight Users with Data-Informed Experiences

Create experiences that exceed expectations through deep user behavior analysis.

Make Smarter Decisions with
Data-Driven Strategies

Base strategies on real-time data and AI-predicted trends.

Minimize Risks with AI-Enhanced User Understanding

Avoid costly missteps by precisely understanding user needs.

Drive innovation

Spot barriers, user differences, and unexpected behaviors to fuel cutting-edge innovation.

Great design is rooted in understanding your users. We combine strategic design, AI-driven analytics, and user-centric insights to develop robust, high-performing solutions.

Our UX Research Services bridge the gap between assumptions and reality, fueling designs that resonate, engage, and deliver meaningful results—transforming your vision into an experience users love.

Let's chat about how we can bring your ideas to life.

[Approach]

Intelligent Insights for Impactful Solutions.

Research is tailored to align with your business goals and the stage of your product, organization, or brand. We combine qualitative and quantitative methods to explore user behaviors, motivations, and environments. These findings become actionable insights that drive the creation of new solutions, enhance existing ones, and refine user experiences for optimal impact.

“We don't just gather data — we uncover the human truths that move your business forward.”

AI-Powered Discovery

Understanding where you compete and how you’ll win begins here. We dive deep into your target market, customer segments, and the competitive landscape to uncover valuable insights. This phase includes exploratory qualitative research to reveal opportunities and market analysis using AI to identify key trends and opportunities.

Definition

With the broader context in mind, we focus on your current and potential users. Through qualitative research, we uncover their needs, expectations, and challenges. These insights help shape your product or service to ensure it aligns with real-world demands and creates meaningful connections.

Test and Learn

Our pricing is tailored to each project. After an initial consultation, we’ll provide a detailed proposal that aligns with your budget and objectives. We’re transparent, so you’ll always know what to expect

Transformation

We believe UX research should be part of your organization’s DNA. By establishing workflows and tools for data-driven decision-making, we empower your team to support business goals with clarity and confidence. This transformation drives long-term success and innovation across your projects.

[WORK]

Featured Work

Explore how we’ve partnered with forward-thinking brands to craft impactful designs and strategies that drive change. Each project tells a story of innovation, creativity, and collaboration.

Explore our Work - Coming Soon

001

USystems - Website Redesign

Transforming a frontrunner in sustainable data centers

HVAC

Website Design

Website Development

002

GrainePOS

Nurturing restaurant growth through innovative technology

Technology

Brand Strategy

Brand Architecture

Logo

Website Design

Website Development

Marketing

003

Ultrascale Digital Infrastructure

Enabelling tomorrow’s data centers, today

Technology

Brand Strategy

Website Design

Website Development

Marketing

004

XSpaceUK

Revamped Appearance for cutting-edge cable management solutions

Technology

Website Design

Website Development

005

Gym High - Logo Design

Supercharging your performance with a brand refresh

Sport

Logo

006

IRIS

Understanding Human and Asset Movement is just the beginning.

Technology

Brand Strategy

Brand Architecture

Logo

Website Design

Website Development

006

Lonestar Holdings Inc.

Visual Concepts for Lonestar's Landing Page

Technology

Concept Environment Design

[Process]

Where UX Research Fits in the Process

UX Research lays the foundation for every successful project. It uncovers valuable insights about your business, your audience, and what they truly need. These insights guide and shape every decision, ensuring each stage of the process is aligned with real-world demands and goals.

Explore our Services

AI Solutions

UX Research

Digital Strategy

Branding & Creative

UX/UI Design

Web & Mobile
Development

Marketing

[FOR CURIOUS MINDS]

UX Research FAQ

Curious about UX Research? Here are some common questions to help you understand its impact and why it matters. If you have more specific inquiries, don’t hesitate to reach out.

Why is UX Research important?

UX Research is the key to understanding your users’ needs, behaviors, and challenges. By grounding every decision in real-world insights, it reduces risks, informs design, and ensures your product resonates with its audience.

When should I include UX Research
in my project?

It’s never too early. UX Research is most impactful at the start of a project, guiding strategy and design from day one. That said, it’s also valuable at later stages to refine existing solutions or inform updates.
‍

What methods do you use for UX Research?

Our approach combines qualitative and quantitative methods, tailored to your goals. From user interviews and usability testing to surveys and data analysis, we select the tools that provide the most actionable insights for your project.

How long does UX Research take?

The timeline depends on the scope and complexity of your project. A focused research phase can take anywhere from a few weeks to a couple of months. We’ll work with you to define a schedule that meets your needs without compromising on quality.

What types of businesses benefit from UX Research?

Every business that values its users can benefit. Whether you’re launching a new product, improving an existing one, or exploring new markets, UX Research provides the insights needed to make informed decisions.

How do you present UX Research findings?

We deliver clear, actionable reports that highlight key insights, patterns, and opportunities. These findings are paired with recommendations to guide your design and business decisions effectively.

What’s the difference between UX Research and market research?

While market research focuses on broader trends and demographics, UX Research dives into user behaviors, needs, and interactions with your specific product or service. Both are valuable, but UX Research ensures a sharper focus on your audience’s real experiences.

Can UX Research help reduce risks in product development?

Absolutely. By identifying user needs and pain points early on, UX Research minimizes the risk of building solutions that miss the mark. It saves time, money, and effort by ensuring you’re on the right track from the start.
‍

How do I get started with UX Research?

Reach out to our team, and we’ll walk you through the process. Together, we’ll define your objectives, select the right methods, and kickstart your journey toward user-centered design.
‍

[GET in Touch]

How can we help you?

Tell us about your goals or challenges—our team is here to craft tailored solutions for your needs. Whether you're looking for expert guidance, creative strategies, or hands-on support, we’d love to collaborate with you. Reach out today, and let’s bring your vision to life.

Find Us

Sobota Limited 
71-75 Shelton Street, London, United Kingdom, WC2H 9JQ

Business

+44 77 1701 6797
hello@sobota.design

Start a Project

sobota.

UX Research

Uncover User Realities with AI-Enhanced UX Research

Supercharge Your Business with AI-Integrated UX Research.

Intelligent Insights for Impactful Solutions.

“We don't just gather data — we uncover the human truths that move your business forward.”

Featured Work

001

USystems - Website Redesign

002

GrainePOS

003

Ultrascale Digital Infrastructure

004

XSpaceUK

005

Gym High - Logo Design

006

IRIS

006

Lonestar Holdings Inc.

Where UX Research Fits in the Process

UX Research FAQ

How can we help you?

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